Monday, May 21, 2007

10 Offline Advertising And Marketing Ideas You Can Use Today

By Luis Galarza and Anna Phommatham, Offline Marketing And Advertising Strategies

Offline Advertising Can Help You Build Your Local Or National Business, And Bring Qualified Traffic To Your Website!

After starting and managing 2 restaurants, a successful events food selling business, a local - national telecommunication business, a hosting company, and other online & offline businesses i can tell you what really works in the Offline marketing and advertising world.

Here are 10 different offline advertising ideas to get you start it today:

1.- Offline Classified Newspaper Ads: Placing classified ads in local newspapers can boost your sales or website traffic and give you a sence of trust. Take advantage of local newspapers great advertising rates that can help you promote your business with minimum investment. An excellent source for placing classified ads campaigns is

2.- Offline Flyers: With the rigth sales copy you can make flyers work for you. You can place them in computer stores, libraries, restaurants, car windshields, apartment buildings, or anywhere that allows flyers and have a good amount of traffic.

3.- Offline Direct Mail: A good copyrighted direct mail piece when done consistently over a period of time can help your business brand awerness and even result in instant sales. One of the top benefit of direct mail is it allows you to reach thousands of well targeted people (consumers or businesses) at good rate.

4.- Offline TV Informatials: Purchase informatial times on local cable T.V. Now is very affordable and if you commit to a block of advertising you can develop Brand Awareness. You can also do group advertising to spread the cost between partners, this work good if you are a MLM or affiliate marketer.

5.- Offline Viral Advertising CD-ROM Business Cards: Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

6.- Business Cards: Give your business cards to everyone you know and leave them everywhere you go. You can get 250 free business cards here

7.- Become A Free Learning Resource: Hold a free offline class how to use a computer or the Internet. You could display your website have your web site on display as an example.

8.- Offline Giveaways: Give away promotional items such as free USB Drives (new), free mouse pads. And just put your advertising on them and give them away at computer or internet events or at places where people can use computers like: Internet Cafes, Libraries, etc...

9.- Card Decks Advertising: The card deck you advertise in should be targeted toward internet users if you looking to use offline advertising to promote a website. But, also you can use coupons decks that can generate a ton of traffic full of hot propects and buyers.

10.- Chamber Of Commerce or Other Business Associations: Use the power of networking with other local business owners to boost your referrals by word-of-mouth. Plus, you can have the Chamber of Comerce help you host a free seminar for their members, where you will talk how your product or service can solve an specific problem.

You need to target your offline advertising to groups of people that will actually be interested in your product or service, for example if you're selling business books, you will want to market to small business owners, and where new entrepreneurs meet.

So, if you have a business that is fully based online using offline advertising to make money online is a great idea because research shows that many consumers and business owners today go online to learn more about products and services they want or need...

All the best,

Luis Galarza & Anna Phommatham, Business And Marketing Consultant
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