Monday, May 21, 2007

10 Offline Advertising And Marketing Ideas You Can Use Today

By Luis Galarza and Anna Phommatham, Offline Marketing And Advertising Strategies

Offline Advertising Can Help You Build Your Local Or National Business, And Bring Qualified Traffic To Your Website!

After starting and managing 2 restaurants, a successful events food selling business, a local - national telecommunication business, a hosting company, and other online & offline businesses i can tell you what really works in the Offline marketing and advertising world.

Here are 10 different offline advertising ideas to get you start it today:

1.- Offline Classified Newspaper Ads: Placing classified ads in local newspapers can boost your sales or website traffic and give you a sence of trust. Take advantage of local newspapers great advertising rates that can help you promote your business with minimum investment. An excellent source for placing classified ads campaigns is http://www.nationwideadvertising.com

2.- Offline Flyers: With the rigth sales copy you can make flyers work for you. You can place them in computer stores, libraries, restaurants, car windshields, apartment buildings, or anywhere that allows flyers and have a good amount of traffic.

3.- Offline Direct Mail: A good copyrighted direct mail piece when done consistently over a period of time can help your business brand awerness and even result in instant sales. One of the top benefit of direct mail is it allows you to reach thousands of well targeted people (consumers or businesses) at good rate.

4.- Offline TV Informatials: Purchase informatial times on local cable T.V. Now is very affordable and if you commit to a block of advertising you can develop Brand Awareness. You can also do group advertising to spread the cost between partners, this work good if you are a MLM or affiliate marketer.

5.- Offline Viral Advertising CD-ROM Business Cards: Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

6.- Business Cards: Give your business cards to everyone you know and leave them everywhere you go. You can get 250 free business cards here http://www.vistaprint.com

7.- Become A Free Learning Resource: Hold a free offline class how to use a computer or the Internet. You could display your website have your web site on display as an example.

8.- Offline Giveaways: Give away promotional items such as free USB Drives (new), free mouse pads. And just put your advertising on them and give them away at computer or internet events or at places where people can use computers like: Internet Cafes, Libraries, etc...

9.- Card Decks Advertising: The card deck you advertise in should be targeted toward internet users if you looking to use offline advertising to promote a website. But, also you can use coupons decks that can generate a ton of traffic full of hot propects and buyers.

10.- Chamber Of Commerce or Other Business Associations: Use the power of networking with other local business owners to boost your referrals by word-of-mouth. Plus, you can have the Chamber of Comerce help you host a free seminar for their members, where you will talk how your product or service can solve an specific problem.

You need to target your offline advertising to groups of people that will actually be interested in your product or service, for example if you're selling business books, you will want to market to small business owners, and where new entrepreneurs meet.

So, if you have a business that is fully based online using offline advertising to make money online is a great idea because research shows that many consumers and business owners today go online to learn more about products and services they want or need...


All the best,

Luis Galarza & Anna Phommatham, Business And Marketing Consultant
Free Internet Marketing Training Guide For Beginners Blog

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12 comments:

wendy said...

Excellent information here. I left a comment as well on Zimbio
I have created an RSS feed to your blog. Hope you don't mind
Wendy
http://www.squidoo.com/OBAInfo/

qq said...

Excellent information here. I left a comment that inform any other kind of advertising and marketing...
Hope you don't mind


Adi
http://widecircles.com

qq said...

Excellent information here. I left a comment that inform any other kind of advertising and marketing...
Hope you don't mind


Adi
http://widecircles.com

Barry Hertz said...

I found your post is very informative. The article is professionally written and I feel like the author knows the subject very well.Keep it that way.This is Barry Hertz The Director of Social Media at MBTA Marketing. http://www.barryhertz.com/

Anna said...

Great article, looking forward to reading more from you in the future. singing coach. This is very inspirational stuff and written well for a change. Nice to see some people still understand how to produce a quality post!


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Arihant Kothari said...

Attending conferences is ok but wonder how many listen to you at the time of conferences and is the time spent on networking at conferences sufficient.

Any pointers on this for especially businesses like healthcare bpo would be highly solicited.

R.J. said...

Great post! I hope you will share more with us. Thank you!
R.J.
Treasure Hunts

Kristie said...

"Thanks for sharing your video, pretty interesting! Check out a new form or advertising within parking garages where: http://www.youtube.com/watch?v=QhF4hitEPEI&feature=youtube_gdata_player"

Mary said...
This comment has been removed by the author.
Mary said...

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